Tag: customer experience analyst

Exam AB-731: AI Transformation Leader

What better way to start 2026 then to talk about a Microsoft certification, especially one for a totally NEW type of user!

Following on the steps of the other AB exams I’ve been writing about my experience with (see Exam AB-730: AI Business Professional, Exam AB-100: Agentic AI Business Solutions Architect and Exam AB-900: Microsoft 365 Copilot and Agent Administration Fundamentals ), this article will cover the AB-731 exam.

This exam is focusing on the Microsoft AI capabilities from a Business Leader perspective, and to the best of my knowledge is the first time that Microsoft has ever created an exam from a ‘Business Leader’ perspective. Taking this exam was a complete mindset shift to me, especially when seeing the questions – it’s not about understanding the in depth technical capabilities, but more around the breadth of technology options (spanning Azure, Microsoft 365 Copilot, Copilot Studio & other tools), and what they bring/enable from a BUSINESS perspective.

The official description of the proposed exam candidate is:

As a candidate for this Microsoft Certification, you should understand how to recognize opportunities for AI transformation, identify the right AI tools and resources, plan for AI adoption, optimize business processes, and drive innovation by using Microsoft 365 Copilot and Azure AI services.

This Certification is designed for business decision-makers at all levels who are responsible for guiding transformation and innovation within their teams or organizations. In this role, you’re expected to demonstrate AI fluency, strategic vision, and the ability to lead AI adoption across teams and functions but are not expected to write any code.

As a candidate for this Certification, you should be able to evaluate AI opportunities, champion responsible AI practices, and align AI investments with business goals. You need experience leading adoption or change management in a business context. You must also be familiar with Microsoft 365 services, Azure AI services, and general AI capabilities.

The overall information for the exam can be found at Microsoft Certified: AI Transformation Leader, and there is an official Learning Path available for it.

As I’ve posted before around my exam experiences, it’s not permitted to share any of the exam questions. This is in the rules/acceptance for taking the exam. I’ve therefore put an overview of the sorts of questions that came up during my exam. (Note: exams are composed from question banks, so there could be many things that weren’t included in my exam, but could be included for someone else!). It’s also in beta at the moment, which means that things can obviously change for when it comes out of beta.

Overall, the exam approach was quite different to me – though I do talk with organisations frequently around general AI matters, I’ve never taken an example written in this way beforehand. However, I do feel that it’s very helpful to have this in place, to ensure that business leaders can demonstrate that they actually do know what they’re talking about 😉

I’ve tried to group things as best together as I feel (in my recollection), to make it easier to revise.

  • Azure Components & Capabilities
    • AI Vision – what it can be used for, benefits of using it, capabilities that it has
    • AI Language – what it can be used for, benefits of using it, capabilities that it has
    • AI Document Intelligence – what it can be used for, benefits of using it, capabilities that it has
    • Machine Learning – what it can be used for, benefits of using it, capabilities that it has
    • AI Foundry – what it can be used for, benefits of using it, capabilities that it has
    • AI Search – what it can be used for, benefits of using it, capabilities that it has
  • Microsoft 365 Copilot Chat
    • What license is needed
    • What data does it have access to
    • What security controls are in place
  • Microsoft 365 Copilot
    • What is it, what can it be used for
    • What can it do
    • How does it connect to data
    • What are the connectors for it (standard & custom)
    • Benefits of using it (vs 3rd party AI tooling)
    • Different agents (eg Analyst & Researcher) within it – what they do, how to access and use them
  • Microsoft Copilot Studio
    • What is it, what can be used for
    • What can it do
    • What license is needed
    • What data can it access
  • Microsoft Security Copilot
    • What is it, what can be used for
    • What can it do
    • Benefits that it provides
  • Security & Governance
    • Content filtering controls within Copilot
    • Policies
    • Handling requirements to prevent inappropriate language & responses
    • Responsible AI principles
    • Governance ownership, responsibility & requirements
  • Generative AI
    • AI model hallucinations
    • Grounding in data
    • Improving response quality
    • Prompt engineering
    • Pre trained models vs fine tuned models
    • Reasoning models vs non-reasoning models
    • Understanding usage costs (including different pricing models)
    • What is RAG, and how can it be used for business scenarios
    • Adoption throughout organisations – personas to involve in adoption team

    I hope that this is helpful for anyone who’s thinking of taking it – good luck, and please do drop a comment below to let me know how you found it! I’d also be interested in your thoughts/opinions around the direction that Microsoft has taken for this!

    Exam AB-900: Microsoft 365 Copilot and Agent Administration Fundamentals

    Following on the steps of the other AB exams I’ve been writing about my experience with (see Exam AB-730: AI Business Professional & Exam AB-100: Agentic AI Business Solutions Architect), this article will cover the AB-900 exam.

    This exam is focusing on the Microsoft 365 Copilot capabilities from a user & administration perspective, and doesn’t cover/include anything from Copilot Studio.

    Now, though it’s a Fundamentals exam, to be honest it’s the HARDEST fundamentals exam that I’ve ever taken!

    The approach is around being able to demonstrate understanding of how to use the Microsoft 365 Copilot, as well as a lot of focus on how to control & administer it.

    The official description of the proposed exam candidate is:

    As a candidate for this Microsoft Certification, you should be familiar with Microsoft 365, including core services, security, identity and access, data protection, and governance, along with Microsoft 365 Copilot and agents.

    Additionally, you should be familiar with the admin centers used to access Microsoft 365 workloads, such as Exchange Online, SharePoint in Microsoft 365, Microsoft Teams, Microsoft Entra, and Microsoft Purview. You need to have experience with AI-driven productivity tools and modern IT management practices.

    You must be able to identify the roles of the core features and objects available in Microsoft 365, such as users, groups, teams, sites, and libraries. Plus, you should understand the core security features of Microsoft 365, such as authentication methods, conditional access policies, and single sign-on (SSO).

    The overall information for the exam can be found at Microsoft 365 Certified: Copilot and Agent Administration Fundamentals, and there is an official Learning Path available for it.

    As I’ve posted before around my exam experiences, it’s not permitted to share any of the exam questions. This is in the rules/acceptance for taking the exam. I’ve therefore put an overview of the sorts of questions that came up during my exam. (Note: exams are composed from question banks, so there could be many things that weren’t included in my exam, but could be included for someone else!). It’s also in beta at the moment, which means that things can obviously change for when it comes out of beta.

    One thing to keep in mind about this exam – though I do mention Microsoft Purview in the list of items below, I haven’t gone into it extensively. However, there were a LOT of questions that touched on Purview (& other governance stuff as well) – you REALLY need to be knowing & understanding these capabilities to be able to take & pass the exam. Just guessing the answers is not going to help at all!

    Overall, the exam seemed to me to be pretty decent, though with indeed a heavy focus on security & governance (as I’ve mentioned above). I don’t see this as a bad thing though, as it can help to show that administrators really do know what they’re talking about.

    I’ve tried to group things as best together as I feel (in my recollection), to make it easier to revise.

    • Agent types
      • Native Microsoft 365 Copilot agent
      • Native Microsoft 365 Copilot advanced agents (eg Researcher & Analyst). What they are, how to access, what to use them for
      • Custom Microsoft 365 Copilot agent
      • SharePoint agent
    • Creating/using Agents
      • Using natural language to create agents
      • How to handle/perform multi-step reasoning
      • Use of notebooks
      • Custom instructions
      • Scheduling prompts
      • Querying data types
        • Structured
        • Unstructured
    • Governance & security
      • Blocking access to different types of searches & collateral
      • Blocking access to specific agents
      • Tools to use for blocking
      • How to share agents with other users
      • Assigning licenses to users
      • Data retention policies
      • Data labelling policies
      • Use of Microsoft Purview, covering capabilities, tools, auditing, how to use, etc
      • Use of DLP
      • Data source permissions
      • Conditional access policies
      • Microsoft Defender – what it is, capabilities it has, how to use it, etc.
      • Types of authentication
    • Reporting
      • Licensing & usage
      • Adoption & interactions
    • Payment options & capabilities
      • Credit usage – internal vs external users
      • Pay As You Go Billing, and scenarios you can use it for

    I hope that this is helpful for anyone who’s thinking of taking it – good luck, and please do drop a comment below to let me know how you found it! I’d also be interested in your thoughts/opinions around the direction that Microsoft has taken for this!

    Exam AB-730: AI Business Professional

    Following on from the recent launch of the new Exam AB-100: Agentic AI Business Solutions Architect exam, Microsoft has now developed & released other exams in the AB series – this post is on the AB-730 exam.

    The approach continues to be around how to use AI within technology for business purposes, rather than needing to be able to create AI or code. This exam focused on the Microsoft 365 Copilot experience, how to use it within various Microsoft Office applications, etc.

    The official description of the proposed exam candidate is:

    As a candidate for this Microsoft Certification, you should have experience using generative AI–powered productivity tools, including Microsoft 365 Copilot, Researcher, and Analyst. You take advantage of AI to improve daily work, drive business outcomes, and make informed decisions in business contexts—without building AI apps or writing code.

    You should have a basic understanding of Microsoft 365 and should be comfortable navigating core apps, such as Outlook, Word, Microsoft Teams, PowerPoint, and Excel. You should also be familiar with common business processes, including drafting emails, creating presentations, generating images, and managing documents.

    The overall information for the exam can be found at at Microsoft Certified: AI Business Professional (beta) – Certifications | Microsoft Learn, and there is an official Learning Path available for it.

    As I’ve posted before around my exam experiences, it’s not permitted to share any of the exam questions. This is in the rules/acceptance for taking the exam. I’ve therefore put an overview of the sorts of questions that came up during my exam. (Note: exams are composed from question banks, so there could be many things that weren’t included in my exam, but could be included for someone else!). It’s also in beta at the moment, which means that things can obviously change for when it comes out of beta.

    One thing that I found I didn’t like about the exam is the new question type of ‘Best Answer’. This question type gives various options, whilst telling you that more than one answer choice may achieve the goal, but asking you to select the BEST answer. I believe that questions like this are subjective, and the answers will vary based on each person’s knowledge, understanding & experience, so I’m not quite sure why Microsoft have decided that this would be good to use. It will be interesting to see what happens when the exam comes out of Beta, and if these questions are still around or not then.

    Overall, the exam seemed to me to be pretty decent – I initially thought it would be quite generic, but you really do need to know how all the Copilot offerings work including Copilot Chat and Copilot in the Office applications.

    If you’re new to Copilot, and/or not really sure as to how it actually works & the capabilities, I’d suggest not to take the exam yet. Instead, go and take a look at the learning paths, and look to find out how it actually works & operates.

    I’ve tried to group things as best together as I feel (in my recollection), to make it easier to revise.

    • Microsoft 365 Copilot vs Microsoft 365 Copilot Chat
      • What each one does/doesn’t do
      • When to use each one
    • What to include when prompting Copilot
    • Copilot security framework
      • How data is used
      • The different data controls that are in place
      • How data protection works, different data protection capabilities & using them
      • Removing data & prompts from Copilot,
    • Copilot capabilities in Microsoft Word
    • Copilot capabilities in Microsoft Excel
    • Copilot capabilities in Microsoft Outlook
    • Copilot capabilities in Microsoft PowerPoint
    • Copilot capabilities for Teams
      • Using Copilot within Teams for queries
      • Using Copilot within Teams for meetings (preparing for them, during the meeting, after the meeting)
    • Collaboration with Copilot report outputs
    • Copilot Researcher agent – getting access, capabilities & use cases, inputs & outputs
    • Copilot Analyst agent – getting access, capabilities & use cases, inputs & outputs
    • Using custom instructions within Copilot – how to do this, how it is used/applied, etc
    • Using documents with Copilot for answers & generating material. Updating new versions of documents, and how Copilot will behave
    • Microsoft 365 agents – creating, configuring, sharing, security etc
    • Creating, sharing & scheduling prompts, including limitationsent

    I hope that this is helpful for anyone who’s thinking of taking it – good luck, and please do drop a comment below to let me know how you found it! I’d also be interested in your thoughts/opinions around the direction that Microsoft has taken for this!

    Exam AB-100: Agentic AI Business Solutions Architect

    It’s always interesting when Microsoft release a new type of exam, especially when it’s not tied to specific functionality, but rather to an overall approach. The AB-100 exam (don’t pay too much attention to the ‘100’ designator, in my opinion) follows the approach that we’re seeing Microsoft taking – needing to use technology (& here, specifically AI in technology) holistically across multiple solution.

    I took the exam in Beta as soon as it launched, though due to preparing for the Power Platform Community Conference (which I’m currently writing this at), it’s taken a bit of time to get this blog post up and published.

    As an architect, AI isn’t new to us – we know of multiple different capabilities (spanning Microsoft 365, Copilot Studio & Azure AI Foundry), which we need to use appropriately to handle customer scenarios. AI isn’t new to exams either – there are multiple Azure exams with AI in them, we have multiple Business Application exams with Copilot Studio in them, etc.

    However, exams to date focus on a specific part of the technology stack. For example, the PL-600 focused on Power Platform & Dynamics 365 Customer Engagement. The MB-700 focused on Dynamics 365 Finance & Operations, and so on and so forth.

    This new exam is somewhat of a paradigm shift – needing to understand AI holistically as an architect across multiple parts of the technology stack, what & how it’s used for and where, etc. This is most definitely a new approach, and it will be interesting to see how it users react to it.

    Truthfully, having taken it, I’d personally say that it feels a bit more like an enterprise architect exam approach (which also doesn’t exist in the Microsoft stack), albeit focused around Business Applications. Given the way in which Microsoft partners have specialists in each technology part of the stack, it will be interesting to see if this approach will pivot the way in which people are trained/skilled, and deliver projects. I think that there’s likely to be a lot of feedback to Microsoft that it’s not the way that the partner landscape currently works – though perhaps Microsoft is specifically trying to influence this itself to change. Only time will tell…

    The overall information for the exam can be found at Microsoft Certified: Agentic AI Business Solutions Architect (beta) – Certifications | Microsoft Learn, though there is NO learning path that’s been created (at the time of writing). I think that this is because Microsoft may want to see the reaction to this new approach, and pivot appropriately, rather than needing to create a lot of content that may potentially need to be re-done.

    The official description of the exam can be found at the link above (it’s too long to post here), so please go take a look!

    So, as I’ve posted before around my exam experiences, it’s not permitted to share any of the exam questions. This is in the rules/acceptance for taking the exam. I’ve therefore put an overview of the sorts of questions that came up during my exam. (Note: exams are composed from question banks, so there could be many things that weren’t included in my exam, but could be included for someone else!). It’s also in beta at the moment, which means that things can obviously change for when it comes out of beta.

    I’ve tried to group things as best together as I feel (in my recollection), to make it easier to revise.

    • Business usage of AI
      • Different agents usage and results
      • How to use appropriately for business/agent analysis
      • Different types of metrics and results
      • Best practices for building Copilot Studio agents, and using Copilot Studio agents
      • Looking at the ROI for using Copilot Studio agents
      • Designing the usage of different AI and agent capabilities for business needs
    • Building agents
      • What Copilot Studio agents need to work
      • Data types that agents can use
      • Data sources that agents can use
      • Use of knowledge sources for agents
      • Usage of custom connectors
      • Handling token usage with Azure AI Foundry
      • How to handle testing for Copilot Studio agents
      • Different testing types & approaches
      • Extending Microsoft 365 Copilot
      • Using Power Automate with Copilot Studio agents
      • Speech to Text/Text to Speech
      • Handing conversation to live customer service representative using Dynamics 365 Contact Centre
      • Using RPA within an agent
    • Models
      • Different types of models that could be used within Azure AI Foundry
      • Orchestration
      • Improving performance
    • Security
      • How to handle Copilot Studio security
      • Governance & compliance tooling (eg Purview)
      • Handling/restricting connectors for Copilot Studio agents
      • Ensuring user security when using agents (ie not able to retrieve data that the user cannot access directly)
    • Reporting
      • Monitoring tools for Copilot Studio agents
      • Metrics, usage & analytics for Copilot Studio agents
      • Investigating Copilot Studio agent transcripts
      • Monitoring tools for Azure AI models
      • Evaluating Azure AI Foundry model outputs
    • Application Lifecyle Management
      • Focusing on AI Agents for Dynamics 365 CE, Finance & Operations, and Power Platform
      • How/what components to use and include
      • What tooling to use for ALM

    Overall, the exam seemed to me to be pretty decent – I was worried that it would focus just on Copilot Studio, with not much else in it, but there’s a good balance across other AI capabilities as well.

    The big change, for me at least, were the questions around Dynamics 365 Finance and Operations – this isn’t an area that I’m an expert in generally, and most definitely not for AI tooling. I think that this, as I mention above, is what may get the biggest pushback/feedback into Microsoft.

    I’m going to be quite interested in seeing how the exam is actually launched (as it’s currently in Beta of course). Having chatted with a few others who have taken the exam (whilst obviously respecting the NDA!), they also think that this is an approach pivot from Microsoft, and are wondering about the real world application of it.

    I hope that this is helpful for anyone who’s thinking of taking it – good luck, and please do drop a comment below to let me know how you found it! I’d also be interested in your thoughts/opinions around the direction that Microsoft has taken for this!

    MB-280: Microsoft Dynamics 365 Customer Experience Analyst

    It’s been a while since taking a Microsoft certification exam, but with the new MB-280 exam being launched in the last few days, I’ve obviously needed to take a look at it! It felt a little strange, as I’m now used to the certification renewal process (which is why I haven’t taken any exams in a while), but thankfully things went alright with the overall exam.

    For those who haven’t been following the news, Microsoft made an announcement a few months back that some exams would be retiring, and the new MB-280 exam would be the replacement for this. In short, this is supposed to replace the MB-210 (Sales), MB-220 (Customer Insights – Journeys) & MB-260 (Customer Insights – Data). Malin Martnes wrote a good blog post in June – I’d suggest to take a look at it at for more general information around it.

    Now I’m all up for new certifications being created & made available. However, and I know this could be considered controversial, I have ABSOLUTELY NO IDEA as to why this exam was created in THIS specific way. If an exam had been created, for example, to bring together the two sides of Customer Insights (ie to cover both Data & Journeys in a single exam), I think that would have been quite good.

    But with having taken this, my thoughts (& feedback to Microsoft directly) is that they should un-deprecate (if that’s a word/phrase?) the MB-210 exam, and continue it forward. There’s no reason that I can see having Marketing & Sales together in a single exam – it feels like two (or technically 3?) lego bricks lumped together without any rhyme or reason.

    The learning path for the exam was also launched in the last few days, and can be found at Study guide for Exam MB-280: Microsoft Dynamics 365 Customer Experience Analyst | Microsoft Learn

    The official description of the exam is:

    As a candidate for this exam, you’re a Microsoft Dynamics 365 customer experience analyst who has:

    • Participated in or plans to participate in Dynamics 365 Sales implementations.
    • An understanding of an organization’s sales process.
    • An understanding of the seller’s perspective (user experience).
    • The ability to demonstrate Dynamics 365 Customer Insights – Data and Customer Insights – Journeys capabilities.

    You’re responsible for configuring, customizing, and expanding the functionality of Dynamics 365 Sales to create business solutions that support, automate, and accelerate the company’s sales process. You use your knowledge of customer experience capabilities in Dynamics 365 Sales and Microsoft Power Platform to inform the following design and implementation tasks:

    • Configure Dynamics 365 Sales standard and premium features.
    • Implement collaboration features.
    • Configure the security model.
    • Perform Dynamics 365 Sales customizations.
    • Extend Dynamics 365 Sales with Microsoft Power Platform.
    • Deploy the Dynamics 365 App for Outlook.

    As a candidate, you need:

    • An understanding of the Dataverse security model and features, including business units, security roles, and row ownership and sharing.
    • Experience configuring model-driven apps in Microsoft Power Apps.
    • An understanding of accounts, contacts, and activities.
    • An understanding of leads and opportunities.
    • An understanding of the components of model-driven apps, including forms, views, charts, and dashboards.
    • An understanding of model-driven app personal settings.
    • Experience working with Dataverse solutions.
    • An understanding of Dataverse, including tables, columns, and relationships.
    • Familiarity with Power Automate cloud flow concepts, such as connectors, triggers, and actions.

    More can be found at the exam page itself, which is located at Exam MB-280: Microsoft Dynamics 365 Customer Experience Analyst (beta) – Certifications | Microsoft Learn

    Now during my exam, I was looking forward to seeing the ‘new’ capability around being able to use Microsoft Learn during the exam (new to me – as I haven’t taken any other exams in the last year or so since it was announced!). However there didn’t seem to be any capability to launch Microsoft Learn – I’m not sure why it wasn’t available, as this isn’t a Fundamental level exam

    Questions also used the older terms of references rather than the newer/accepted terms – ie using ‘field’ instead of ‘column’, and ‘entity’ instead of ‘table’. Again, I have no idea why this is – all other exams (including the renewals for them) are using these properly (in my summary below I have ensured I use the correct terms).

    So, as I’ve posted before around my exam experiences, it’s not permitted to share any of the exam questions. This is in the rules/acceptance for taking the exam. I’ve therefore put an overview of the sorts of questions that came up during my exam. (Note: exams are composed from question banks, so there could be many things that weren’t included in my exam, but could be included for someone else!). It’s also in beta at the moment, which means that things can obviously change.

    I’ve tried to group things as best together as I feel (in my recollection), to make it easier to revise.

    • Sales Apps
      • Configuring forms, columns & tables
      • Configuring security roles & access to records
      • Configuring relationships between records (including deletion properties)
      • Sales Mobile App – security & deployment
      • Forecasting – setting up & configuring
      • Configuring Goals
      • Configuring Opportunities
      • Handling currencies
    • Copilot for Sales
      • Setting up & deploying to users
      • Configuring access
    • Outlook App
      • Deploying & setting up
      • Configuring forms & information
    • Exchange
      • Connecting to mailboxes
      • Configuring folder permissions
      • Configuring multiple domains
    • Product Families & Catalogue
      • Creating & setting up
      • Configuring options
      • Adding items to be used
    • Price Lists
      • Creating & setting up
      • Configuring options, including discounts
      • Using time-restricted price lists
      • Handling currencies
    • Document Management
      • Different document management capabilities
      • Usage of SharePoint in different ways
    • Data Import
      • Usage of Power Query
      • Data manipulation
      • Handling duplicate records
    • SMS
      • Setting up & configuring SMS provider
    • Journeys
      • Different triggers to use based on scenarios & requirements
      • How to trigger journeys
      • How to set up emails to be used within a journey
    • Segments
      • Different types of segments
      • Creating & modifying segments
    • Searching/Filtering
      • Using Advanced Find
      • Setting up/modifying queries to include/exclude records based on conditions
    • Business Process Flows
      • Modifying business process flows
      • Handling conditions within business process flows

    As a Sales exam, it seemed alright. But as mentioned above, the Customer Insights questions just seemed strange to me – I’d expect a consultant to be very technically skilled in Customer Insights, but not in Sales (& vice versa), so I’m not understanding bringing these two sides together.

    I’m going to be quite interested in seeing how the exam is actually launched (as it’s currently in Beta of course). Having chatted with a few others who have taken the exam (whilst obviously respecting the NDA!), they also can’t really understand the landscape. Personally, I think that if it continues like this, Microsoft is going to hear quite a few complaints around it.

    I hope that this is helpful for anyone who’s thinking of taking it – good luck, and please do drop a comment below to let me know how you found it! I’d also be interested in your thoughts/opinions around the direction that Microsoft has taken for this!