Exam AB-210: Dynamics 365 Sales AI Consultant Associate

Indeed the 3rd exam related post in just over a week – it’s a busy (new) certification release season at the moment!

This time it’s the new AB-210 exam, focusing on Dynamics 365 Sales and AI (of course!). It’s nice to see that there’s a dedicated Dynamics 365 Sales exam back now – most of us will remember the MB-210 exam that was around for a number of years, but which was retired at the end of November 2024. What happened was that a new exam at the time (the MB-280) was released, which rolled together Dynamics 365 Sales with Dynamics 365 Customer Insights.

I never fully officially understood the reason for this, given that the roles in reality are quite different, and did comment at the time (MB-280: Microsoft Dynamics 365 Customer Experience Analyst) that I wondered how well it would stand the progress of time.

AI and sales capabilities seem generally to go well together – Microsoft has publicly demoed at large conferences the Sales Agent multiple times, showing how it can help qualify leads, and handle engagments with customers. To be honest I quite like this in general, though for implementation I do keep my (slightly skeptical) eye on it, to ensure it’s working in the right way.

The official description of the proposed exam candidate is:

As a candidate for this Microsoft Certification, you design and configure AI-enhanced sales solutions by using Dynamics 365 Sales, Copilot in Dynamics 365 Sales, and agent capabilities to help sellers work more efficiently throughout the lead-to-cash process. You translate business requirements into practical seller workflows enhanced with conversational intelligence, predictive insights, guided automation, and secure data access.

In this role, you work closely with sales, operations, and IT stakeholders to help ensure that solutions align with revenue goals and process optimization.

You perform the following design and implementation tasks:

  • Configure Dynamics 365 Sales core features.
  • Deploy, manage, and monitor agents in Sales.
  • Implement collaboration features.
  • Tailor AI-powered intelligence features.

It is highly recommended that candidates complete training in intermediate-level Microsoft Power Platform configuration before taking this certification exam. Additionally, you must have functional knowledge of:

  • Building Power Automate cloud flows.
  • Interpreting an organization’s sales processes and seller experience.
  • Building and extending model-driven apps.

The overall information for the exam can be found at Microsoft Certified: Dynamics 365 Sales AI Consultant Associate, and there is an official Learning Path available for it.

I do like that the exam content overview calls out that Power Platform knowledge & configuration is highly recommended. Obviously Dynamics 365 is built on top of Power Platform, and having this knowledge (ie the ability to customise & extend with Power Platform capabilities) is key to well thought through implementations.

As I’ve posted before around my exam experiences, it’s not permitted to share any of the exam questions. This is in the rules/acceptance for taking the exam. I’ve therefore put an overview of the sorts of questions that came up during my exam. (Note: exams are composed from question banks, so there could be many things that weren’t included in my exam, but could be included for someone else!). It’s also in beta at the moment, which means that things can obviously change for when it comes out of beta.

I’ve tried to group things as best together as I feel (in my recollection), to make it easier to revise.

  • Setup & Data
    • Environment creation & provisioning
    • Document management options & requirements
    • Enabling AI capabilities (Copilot, Sales Agent etc)
    • Configuring & customising forms
    • Configuring & customising views
  • Outbound calling
    • Configuration
    • Security requirements
  • AI Capabilities
    • Getting access to AI capabilities for users (deployment, security etc)
    • What the different AI agents & modes are, when to use them, and the behaviour of each
    • What blueprints are, how to use them, how to modify them
    • How AI agents handle communication re-tries
    • Creating custom agents
    • Analysing AI agent behaviour (runs, outcomes, metrics etc), monitoring information
    • Using AI to summarise records & ask for information
    • Ways to handle AI usage billing (what options are available, where to do this, how to do this)
  • Leads & Opportunities
    • Setting up & configuring predictive lead scoring models, requirements for implementing this
    • Understanding lead to opportunity conversion process, and continuing through to a final sale
    • Understanding sales goals, configuring sales goal/metrics/KPI’s, configuring rollup queries for aggregation
    • Assignment behaviour for leads to users, how this works, configuration for this
  • Products
    • The different ways to handle products (eg units, bundles, price lists, product families)
    • When each one should be used, and requirements for them
    • How to use the different components to configure specific scenarios
    • Relating products together
  • Pricing
    • Different ways to approach pricing products (eg singly, as a bundle, etc)
    • Handling multiple territories
    • Handling multiple currencies
    • Configuring price lists
    • Handling expired price lists & system behaviour
    • Handling discounting
  • Mobile app
    • Setup & configuration
    • Data synchronisation
    • Security setup & requirements
    • Push notifications
  • Power Automate
    • Understanding when to use different trigger types (automated/manual/schedule)
    • Usage for scenarios requiring approvals
  • Business process flows
    • What they are, and what they should be used for
    • How to configure, moving between stages, understanding how they work

I hope that this is helpful for anyone who’s thinking of taking it – good luck, and please do drop a comment below to let me know how you found it! I’d also be interested in your thoughts/opinions around the direction that Microsoft has taken for this!

Exam AB-620: Design and build integrated AI agent solutions in Copilot Studio

We seem to be on a roll here over the last month or so with new exams being released (& its not over yet!). With all of the emphasis on AI & agents, I decided to go take the new Copilot Studio exam to see what it would be like.

Given that I have a decently passing familiarity with Copilot Studio (as I use it for projects, and actually do get hands on with it quite a bit of the time), I felt that I’d be in a good place to handle it without any revision. Obviously this could have been a bold move, and it’s up to everyone to make their own decisions about how much to revise (or not revise)!.

Copilot Studio has moved on from when it first came onto the scene (and for those who remember, it used to be called Power Virtual Agent, or PVA). Nowadays it supports coding within it, but it also can serve as the front end for other Microsoft AI capabilities, such as Microsoft Foundry models.

This is also the first time that it’s been featured for its own exam – previously it got rolled into other exams (such as the PL-100, PL-200, etc), where it was just one of the components being covered (and covered in a lightweight manner, at that). With the focus from Microsoft now heavily on it though, it’s now taken a step forward into the spotlight by itself.

The official description of the proposed exam candidate is:

As a candidate for this Microsoft Certification, you’re a professional developer or advanced builder who builds, extends, and integrates custom agents for enterprise-grade solutions. You typically work as an IT application developer, consultant, or independent software vendor (ISV) partner focused on creating scalable AI solutions for organizations or customers.

For this exam, you should be familiar with Power Fx, Microsoft Dataverse, Microsoft Power Platform environments and components, Microsoft 365 Copilot, Microsoft Foundry, and adaptive cards.

You need intermediate knowledge of generative AI concepts, including models, orchestration, retrieval-augmented generation (RAG), Model Context Protocol (MCP), Agent2Agent (A2A) protocol, and more. You should also have experience with prompt engineering and with REST APIs and integration patterns. Additionally, you need experience configuring agents with basic knowledge sources, instructions, tools, and topics in Microsoft Copilot Studio.

As a developer who works in Copilot Studio, you:

  • Integrate agents with Microsoft Foundry.
  • Integrate agents with Model Context Protocol (MCP) servers.
  • Integrate agents with custom connectors.
  • Integrate agents with APIs.
  • Integrate agents with Microsoft Fabric.
  • Automate tasks with computer use.
  • Integrate agents with connectors.

You create:

  • Multi-agent solutions.
  • Agents with enterprise knowledge sources (such as ServiceNow, SAP, and others).
  • Advanced agent topics and tools.
  • Computer-using agents.
  • Agents that perform advanced actions via APIs.

You collaborate with Microsoft 365 administrators, Microsoft Power Platform administrators, Microsoft Copilot administrators, Copilot Studio agent builders, Copilot Studio administrators, Foundry administrators, agentic AI business solutions architects, and Copilot Studio architects.

The overall information for the exam can be found at Microsoft Certified: AI Agent Builder Associate, and there is an official Learning Path available for it.

As I’ve posted before around my exam experiences, it’s not permitted to share any of the exam questions. This is in the rules/acceptance for taking the exam. I’ve therefore put an overview of the sorts of questions that came up during my exam. (Note: exams are composed from question banks, so there could be many things that weren’t included in my exam, but could be included for someone else!). It’s also in beta at the moment, which means that things can obviously change for when it comes out of beta.

I’ll freely admit that there was a LOT more focus on MCP capabilities than I had expected there to be, but I guess that again this is natural, given how Microsoft is moving at the moment.

I’ve tried to group things as best together as I feel (in my recollection), to make it easier to revise.

  • Copilot Studio
    • Component/node types. What they are, how/when to use them
    • Using topic variables
    • Timeouts
    • Concurrency
    • Sensitive data & Using type ‘secret’ – what this does and why to use
    • Generative answers – how they work, limitations, what to know, how to configure & ground them
    • Computer Use
    • Connecting with Microsoft Graph
    • Connecting to other agents – how to do this, how to configure, what to use
  • Connector types
    • Standard connectors (ie connectors provided by Copilot Studio). When to use them, limitations
    • Custom connectors – what these are, why you’d use them
  • Security
    • Authentication types (API, OAuth 2)
    • Query delegation
    • DLP policies
  • MCP servers
    • What they are
    • Connecting to them
    • Security with MCP servers
    • Authentication types
    • Usage of AI with MCP servers
  • Azure AI Search
    • Connecting to knowledge index
    • Configurations
    • Security
  • Solution Types
    • Default vs Unmanaged vs Managed
    • Environment variables
    • Creating solution
  • Application Lifecycle Management (ALM)
    • What this is, and why it’s needed
    • What approaches can be used, why to use them
    • What’s needed to set up ALM
  • Monitoring & Troubleshooting
    • Reporting on deployed agents
    • Evaluating usage of deployed agents
    • Identifying issues & errors
    • Stopping runs

I hope that this is helpful for anyone who’s thinking of taking it – good luck, and please do drop a comment below to let me know how you found it! I’d also be interested in your thoughts/opinions around the direction that Microsoft has taken for this!

Exam AI-901: Microsoft Azure AI Fundamentals

With a massive amount of focus on AI across the Microsoft platform, I decided to sit the new AI-901 exam, which is the new Azure fundamentals exam. I’m far from being an Azure architect, but will freely admit a decent amount of familiarity with a lot of Azure components, especially the AI stuff. Having previously passed the AI-900 a while back, I was expecting the exam to be up to date with technical developments, but wasn’t FULLY prepared for what it was actually like…

Now obviously all Microsoft AI capabilities, regardless of where they’re surfaced through, actually sit (somewhere) within Azure. After all, Azure is the Microsoft cloud platform itself (well, until someone decides to rename it, of course).

My expectations for going into the exam (with admittedly very minimal preparation for it) was to cover the basics for AI within Azure, similar to the way that the AI-900 exam was. Whilst this was somewhat the case, it didn’t necessarily stay within the bounds of my expectations.

The official description of the proposed exam candidate is:

This certification is intended for individuals who want to start working with AI solutions built on Azure. It is suitable for learners from technical backgrounds, including aspiring junior developers who are starting to incorporate AI capabilities into applications. As a candidate for this certification, you should have familiarity with the self-paced or instructor-led learning material.

This certification assesses your ability to show the conceptual knowledge and practical understanding needed to work with AI solutions on Azure, including:

  • Understanding core cloud concepts, such as services and resource deployments
  • Using Microsoft Foundry to deploy models and implement single-agent solutions
  • Recognizing how client applications are put together and how AI models and services are consumed within those solutions
  • Understanding Python code examples that call AI models and services

This certification is intended to validate skills commonly used when performing tasks such as:

  • Adding AI workloads, including language, vision, and generative AI, to software or IT solutions
  • Exploring and using AI features in applications as a junior or entry level developer

The overall information for the exam can be found at Microsoft Certified: Microsoft Azure AI Fundamentals, and there is an official Learning Path available for it.

As I’ve posted before around my exam experiences, it’s not permitted to share any of the exam questions. This is in the rules/acceptance for taking the exam. I’ve therefore put an overview of the sorts of questions that came up during my exam. (Note: exams are composed from question banks, so there could be many things that weren’t included in my exam, but could be included for someone else!). It’s also in beta at the moment, which means that things can obviously change for when it comes out of beta.

My main shock was the number of questions on Python code, including needing to select the right code syntax to use. Whilst I do understand that Microsoft is aiming to make Fundamental level exams/certifications more ‘technical’, I do feel that this is much more technical than the audience should be experiencing. I’ve also fed this back as feedback into Microsoft.

I’ve tried to group things as best together as I feel (in my recollection), to make it easier to revise.

  • Analysis
    • Analyser types (audio, document, image, video). What each type is, how to configure them, and when to use them
    • Defining schemas for data extraction
    • How to extract content for analysis
  • Python
    • Using the Python SDK
    • Python code syntax and commands
  • Microsoft Foundry/Foundry Models
    • How AI models actually work when using/interfacing with them. Behaviour, access to content, prediction etc
    • LLM evaluations – comparing costs and capabilities
    • Creating, configuring, deploying, updating
    • Model temperature, inference
    • Minimising model bias, ensuring fairness
    • Connecting to a deployed model
    • Message structures for Foundry projects
    • Agent Evaluators – what they are, how to use them
    • Using Azure Content Understanding
  • Usage for models
    • Using Azure functions
    • Encoding images – data types
    • Voice Live (audio to text)
    • Azure speech SDK, and classes to use
  • Prompts:
    • Agent prompts. What are they, how are they used, why you should use them
    • System prompts. What are they, how are they used, why you should use them
  • Microsoft Responsible AI Principles – what they are, what are example of them
  • Why humans are still important to be involved in processes

I hope that this is helpful for anyone who’s thinking of taking it – good luck, and please do drop a comment below to let me know how you found it! I’d also be interested in your thoughts/opinions around the direction that Microsoft has taken for this!

MB-910: Microsoft Dynamics 365 Fundamentals Customer Engagement Apps

So here’s the thing. There used to be the MB-900 exam, which was the Microsoft Dynamics 365 Fundamentals exam. This was aimed at people who had a small knowledge of Dynamics 365, and it was really the base/entry-level exam into the qualifications for it.

However, Dynamics 365 is actually comprised of two ‘parts’. There’s the ‘front office’ part that’s usually referred to as Customer Engagement (well, depending on how Microsoft wish to refer to it as, which can change from time to time!), and there’s the ‘back office’ part, which is the ERP side of things. This is the finance & operations sphere, where those functions take place.

The MB-900 was a slightly strange exam, in my opinion, because it covered both. There were questions around things like Sales, Customer Service, etc, but there were also Supply Chain Management questions as well, for example. Now I’m not saying that people shouldn’t know about both ‘sides’ of the equation, but people usually (for the most part) handle one or the other. It’s generally unusual to find someone knowledgeable about both.

Furthermore, if we take a look at the more in-depth exams in the MB range, we find that there’s a definitive split there. The MB-2xx series cover Customer Engagement, whereas the MB-3xx series covers the ERP side of things. So it’s definitely not the norm to have both sides included in a single exam.

Microsoft came to the realisation around this, and have therefore decided to update the Fundamentals space. In doing this, they’ve split things out. There’s the MB-910 exam (which is what this post is about), and the MB-920 exam, which focuses specifically on the ERP space. A good move, in my opinion..

The MB-910 launched this past weekend, and I took it around a day after it went live. Let’s go take a look at it, and recap my experience with it.

The official description of the exam is:

This exam covers the features and capabilities of Microsoft Dynamics 365 customer engagement apps.

Candidates for this exam should have general knowledge of or relevant working experience in an Information Technology (IT) environment. They should also have a fundamental understanding of customer engagement principles and business operations.

Taking it leads to the qualification for ‘Microsoft Certified: Dynamics 365 Fundamentals Customer Engagement Apps (CRM)’.

The description around the qualification is:

If you’re familiar with business operations, customer relationship management (CRM), and are IT savvy—either generally or through work experience—take advantage of this certification to highlight those skills. Validate your broad exposure to the customer engagement capabilities of Dynamics 365 to enhance your career journey.

People in different roles and at various stages in their careers can benefit from this fundamentals certification. Here are some examples:

IT professionals who want to show a general understanding of the applications they work with

Business stakeholders and others who know Dynamics 365 and who want to validate their skills and experience

Developers who want to highlight their understanding of business operations and CRM

Students, recent graduates, and people changing careers who want to leverage Dynamics 365 customer engagement capabilities to move to the next level

The official page for the exam is at https://docs.microsoft.com/en-us/learn/certifications/exams/mb-910 where it gives quite a good overview of things. Go take a look at it, and also take a look at the associated learning paths.

Once again, I sat the exam through the proctored option (ie from home). This is the way that I now usually take exams (even if I could go to an exam centre, I think that I’d be unlikely to, given the travel/time needed!). Checking in for the exam went without issues (the process definitely seems to be getting smoother each time), and I was ready to go within a few minutes.

As in my previous exam posts, I’m going to stress that it’s not permitted to share any of the exam questions. This is in the rules/acceptance for taking the exam. I’ve therefore put an overview of the sorts of questions that came up during my exam. (Note: exams are composed from question banks, so there could be many things that weren’t included in my exam, but could be included for someone else! ). I’ve tried to group things together as best as possible for the different subject areas.

  • Project Operations
    • Scheduling resources
    • Entering project time/costs
    • Skills
    • Roles
    • Different types of project costings
  • Customer Service
    • SLA’s, what they are, which ones to use
    • Omnichannel, including capabilities and channel functions/availabilities
    • Power Virtual Agents
  • Sales
    • Lead processes, deactivating & reactivating
    • Opportunity processes
    • LinkedIn Sales Navigator. How it interacts, which capabilities it has within it, how it works
    • Quotes. How they work, what’s required to handle them, document generation
  • Marketing
    • Website forms
    • Automation around responses
    • A/B testing
    • Event management
  • Field Service
    • Work orders
    • Route optimization
    • Scheduling boards
  • Document options
    • Attachments that users can access within the system, as well as outside of Dynamics 365
    • File collaboration tools, and integration with them
  • Timelines & activities
  • System currencies, default options, additional currencies, and updating them
  • Understanding different types of tables, and when you’d use each one
  • Reporting capabilities
    • How data is able to be reported on
    • Report Builder Wizard
    • Reporting on data held in Dataverse
    • Reports in dashboards
    • Usage of Power BI, including data gateways

I was slightly surprised with the level of detail in some of the areas. I wasn’t, for example, expecting the emphasis on Project Operations and Field Service that came up for me. Some of the level of detail seemed more fitting for an MB-2xx exam than this Fundamentals exam.

In a similar vein, I also wasn’t expecting Power BI and Power Automate so much. Perhaps that’s just my own perspective, though obviously with the Power Platform it would be there. However there is a PL-900 exam, around Power Platform capabilities, that I’d expect those sorts of questions to be in, rather than here in this exam.

Otherwise I think that it was generally on point for what I’d expect to find at this level of exam. The questions have definitely evolved over time, and I found myself giving more consideration to answers than I would have on the previous version.

It’s a good place to start for people who are looking to get qualified around Dynamics 365! If you do decide to take it, please drop a comment below to let me know how it was for you – I’d love to hear about your experience!