Tag: marketing

Error in Customer Insights – Data

Not a long blog post, but something that may come in handy for some people!

I was recently playing around with Customer Insights – both the Data & Journeys side of thing for a Proof of Concept I was creating for a customer. It’s definitively interesting to see how Microsoft have been evolving the product over the last year or so (which was the last time I played around with it).

One of the components that we were very interested to play around with specifically is the ‘Discovery’ part of Customer Insights – Data. As shown in the screenshot below, this is where you’re able to use natural language to query your data, to then get results using AI. This means that you don’t have to understand any specific query language (SQL, R, M etc), but rather just ‘converse’ with it as you would another person.

You’ll perhaps note that there’s NO mention of Copilot here, though perhaps Microsoft may at some point decide to call this Copilot functionality as well?

The team had loaded in the data – we had a fair few number of rows (multiple millions of them!), gone through the unification process, enrichment process, etc etc. All of this was set up & working properly.

However, when I tried to go to the ‘Discovery’ tab in my own browser, I was getting an extremely strange error:

As you can see, it’s incredibly informative…NOT!!! I mean, what does ‘Value cannot be null. (Parameter ‘key’)’ actually mean to the average person?

At first, I thought it was something to do with the underlying data, so went back to check that. However the data seemed fine. Furthermore, other people on the team were able to access Discovery in their own browsers without any issues.

Having no other option (turning it off & on again didn’t work), I raised a support ticket with Microsoft. This was responded to in a timely fashion, and I found myself working with Rohan, the Microsoft Support Representative.

In my initial ticket submission, I had included details of what was going on, what I had clicked on, that others in the team didn’t have the problem, the Organisation ID, URL’s – you name it!

Rohan jumped on a call with me, and it turned out to be the shortest support session I have EVER had. He asked me to change the system language to another language (I had been using English, to decided to change it to German). Once the language change had been applied, we navigated back to the ‘Discovery’ tab (all in German, I may add), and when the screen loaded, there was no error! Holding our breath, we then changed the language back to English (more complicated than I had imagined, with navigating in a different language).

Once this was done, and everything was back in familiar English, the ‘Discovery’ tab then loaded without issues (again!), and I was able to go ahead and start running queries in it using natural language. It was great!

In fact, it’s actually taken me longer to type out the above than the length of the support call – it was indeed that quick! Obviously lots of praise to Rohan (he did mention he had seen this once before, which is why he knew how to fix the issue).

The bigger question in my mind is what exactly was happening/going wrong underneath – I have asked this to Microsoft, but haven’t gotten a response. My guess is that something in the user/language settings hadn’t been populated properly, and therefore resulted in that error message. Updating/changing this forced it to then populate properly, and it worked.

Have you ever seen something like this, where changing a system setting (such as language) helped resolve an issue? I’d love to hear more about it –

MB-910: Microsoft Dynamics 365 Fundamentals Customer Engagement Apps

So here’s the thing. There used to be the MB-900 exam, which was the Microsoft Dynamics 365 Fundamentals exam. This was aimed at people who had a small knowledge of Dynamics 365, and it was really the base/entry-level exam into the qualifications for it.

However, Dynamics 365 is actually comprised of two ‘parts’. There’s the ‘front office’ part that’s usually referred to as Customer Engagement (well, depending on how Microsoft wish to refer to it as, which can change from time to time!), and there’s the ‘back office’ part, which is the ERP side of things. This is the finance & operations sphere, where those functions take place.

The MB-900 was a slightly strange exam, in my opinion, because it covered both. There were questions around things like Sales, Customer Service, etc, but there were also Supply Chain Management questions as well, for example. Now I’m not saying that people shouldn’t know about both ‘sides’ of the equation, but people usually (for the most part) handle one or the other. It’s generally unusual to find someone knowledgeable about both.

Furthermore, if we take a look at the more in-depth exams in the MB range, we find that there’s a definitive split there. The MB-2xx series cover Customer Engagement, whereas the MB-3xx series covers the ERP side of things. So it’s definitely not the norm to have both sides included in a single exam.

Microsoft came to the realisation around this, and have therefore decided to update the Fundamentals space. In doing this, they’ve split things out. There’s the MB-910 exam (which is what this post is about), and the MB-920 exam, which focuses specifically on the ERP space. A good move, in my opinion..

The MB-910 launched this past weekend, and I took it around a day after it went live. Let’s go take a look at it, and recap my experience with it.

The official description of the exam is:

This exam covers the features and capabilities of Microsoft Dynamics 365 customer engagement apps.

Candidates for this exam should have general knowledge of or relevant working experience in an Information Technology (IT) environment. They should also have a fundamental understanding of customer engagement principles and business operations.

Taking it leads to the qualification for ‘Microsoft Certified: Dynamics 365 Fundamentals Customer Engagement Apps (CRM)’.

The description around the qualification is:

If you’re familiar with business operations, customer relationship management (CRM), and are IT savvy—either generally or through work experience—take advantage of this certification to highlight those skills. Validate your broad exposure to the customer engagement capabilities of Dynamics 365 to enhance your career journey.

People in different roles and at various stages in their careers can benefit from this fundamentals certification. Here are some examples:

IT professionals who want to show a general understanding of the applications they work with

Business stakeholders and others who know Dynamics 365 and who want to validate their skills and experience

Developers who want to highlight their understanding of business operations and CRM

Students, recent graduates, and people changing careers who want to leverage Dynamics 365 customer engagement capabilities to move to the next level

The official page for the exam is at https://docs.microsoft.com/en-us/learn/certifications/exams/mb-910 where it gives quite a good overview of things. Go take a look at it, and also take a look at the associated learning paths.

Once again, I sat the exam through the proctored option (ie from home). This is the way that I now usually take exams (even if I could go to an exam centre, I think that I’d be unlikely to, given the travel/time needed!). Checking in for the exam went without issues (the process definitely seems to be getting smoother each time), and I was ready to go within a few minutes.

As in my previous exam posts, I’m going to stress that it’s not permitted to share any of the exam questions. This is in the rules/acceptance for taking the exam. I’ve therefore put an overview of the sorts of questions that came up during my exam. (Note: exams are composed from question banks, so there could be many things that weren’t included in my exam, but could be included for someone else! ). I’ve tried to group things together as best as possible for the different subject areas.

  • Project Operations
    • Scheduling resources
    • Entering project time/costs
    • Skills
    • Roles
    • Different types of project costings
  • Customer Service
    • SLA’s, what they are, which ones to use
    • Omnichannel, including capabilities and channel functions/availabilities
    • Power Virtual Agents
  • Sales
    • Lead processes, deactivating & reactivating
    • Opportunity processes
    • LinkedIn Sales Navigator. How it interacts, which capabilities it has within it, how it works
    • Quotes. How they work, what’s required to handle them, document generation
  • Marketing
    • Website forms
    • Automation around responses
    • A/B testing
    • Event management
  • Field Service
    • Work orders
    • Route optimization
    • Scheduling boards
  • Document options
    • Attachments that users can access within the system, as well as outside of Dynamics 365
    • File collaboration tools, and integration with them
  • Timelines & activities
  • System currencies, default options, additional currencies, and updating them
  • Understanding different types of tables, and when you’d use each one
  • Reporting capabilities
    • How data is able to be reported on
    • Report Builder Wizard
    • Reporting on data held in Dataverse
    • Reports in dashboards
    • Usage of Power BI, including data gateways

I was slightly surprised with the level of detail in some of the areas. I wasn’t, for example, expecting the emphasis on Project Operations and Field Service that came up for me. Some of the level of detail seemed more fitting for an MB-2xx exam than this Fundamentals exam.

In a similar vein, I also wasn’t expecting Power BI and Power Automate so much. Perhaps that’s just my own perspective, though obviously with the Power Platform it would be there. However there is a PL-900 exam, around Power Platform capabilities, that I’d expect those sorts of questions to be in, rather than here in this exam.

Otherwise I think that it was generally on point for what I’d expect to find at this level of exam. The questions have definitely evolved over time, and I found myself giving more consideration to answers than I would have on the previous version.

It’s a good place to start for people who are looking to get qualified around Dynamics 365! If you do decide to take it, please drop a comment below to let me know how it was for you – I’d love to hear about your experience!

Marketing & an unusual error

I’ll be the first to admit that I have limited experience of Dynamics 365 for Marketing. In fact, I think that it would be stretching the description to say that I have even ‘limited experience’! I’ve seen it one or twice, and have attended a few presentations on it, but apart from that, nada.

I do remember what it used to be like in its previous incarnation, but even then I didn’t really touch it. Customer Service (& Sales) are my forte, and I generally stick within those walls. Marketing traditionally was its own individual application, and only more recently has been rolled into the wider Dynamics 365 application suite. Even so, it still sometimes works in a somewhat interesting way, different from the rest of the system.

Inevitably I’ve had to actually do something with it for a client project, which has brought me to putting up this post. We had created a few marketing forms, surfaced them correctly, etc. It was great, and working well.

Then we realised that we needed to capture some additional information, in this case a list of Countries. There’s no standard entity for it within Dynamics 365, so we created our own, and loaded a list of countries (& associated data) into it. Fine – that was working without issues, including in the places that we needed to surface it.

Then we came to needing to surface the Country value on a marketing form, through a lookup. Simple, you’d have though? Well, not so much. We went to create the field, and got presented with the following error as we did so:

The error says: ‘The role marketing services user does not have access to the entities you’ve chosen…’

In essence, the system was telling us that we weren’t able to access the entity. Though Country is a custom entity, we were logged in as users with the System Administrator role (which has access automatically to ALL entities). This left us puzzling around what to do.

The error message, thankfully, was quite clear. It was referring to a specific security role missing privileges. In this case, it was the ‘Marketing Services User’. I therefore went to check the permissions for it, and sure enough, it didn’t have permissions on the Country entity that I had created!

Now usually if a security role is missing permissions, what we do is create a custom security role (usually copying the existing role), and add the permissions to do. Best practise is NOT to edit the default security roles. The (main) reason behind this is that Microsoft could update the security role in a later update/release, which could impact on us. We therefore use custom roles to avoid this happening (& yes, I’ve seen it happen/impact in practise!).

The fly in the soup here (lovely phrase, I know) is that we couldn’t do that here. It seems that Dynamics 365 for Marketing uses an underlying security role that’s needed. Even if we had implemented a custom role, we didn’t have any idea of how to tell the system to actually use our custom role, rather than the default one that it’s currently using. Quite frustrating, I tell you!

So in the end we decided to give the default security role the necessary permissions, and see what happened:

With having granted the security permissions to the role, & saved it, we then attempted to create the marketing form field field. This time, we were successful! No errors occurred during it, thankfully:

So in summary, I still have no idea why this has happened. I’ve taken a look around, but can’t find anything obvious as to how/why it actually works like this. I guess that I’d need to dig ‘under the hood’ somewhat to see what’s actually going on, and how to dealt with it appropriately. For the moment, the solution is in place, and is working.

We’ve also been very careful (as mentioned above) to add just the specific custom entity to the default security role. We haven’t touched anything else within it – all other security permissions are done (as per best practise) with custom security roles, which are then allocated appropriately to users &/or teams. Hopefully this will be fine in the long-term, though we’ll definitely be keeping our eyes on it to make sure!

Have you ever come across something like this? How did you decide to go about solving it? Drop a comment below – I’d love to hear!

Update: Thanks to the amazing Carl Cookson, it turns out that this is due to an update from Microsoft in how Marketing works. See https://docs.microsoft.com/en-gb/dynamics365/marketing/marketing-fields for more information around it. Essentially it uses this role to sync to the Azure staged Marketing service, so this role needs to have the appropriate permission