Tag: sales

MB-280: Microsoft Dynamics 365 Customer Experience Analyst

It’s been a while since taking a Microsoft certification exam, but with the new MB-280 exam being launched in the last few days, I’ve obviously needed to take a look at it! It felt a little strange, as I’m now used to the certification renewal process (which is why I haven’t taken any exams in a while), but thankfully things went alright with the overall exam.

For those who haven’t been following the news, Microsoft made an announcement a few months back that some exams would be retiring, and the new MB-280 exam would be the replacement for this. In short, this is supposed to replace the MB-210 (Sales), MB-220 (Customer Insights – Journeys) & MB-260 (Customer Insights – Data). Malin Martnes wrote a good blog post in June – I’d suggest to take a look at it at for more general information around it.

Now I’m all up for new certifications being created & made available. However, and I know this could be considered controversial, I have ABSOLUTELY NO IDEA as to why this exam was created in THIS specific way. If an exam had been created, for example, to bring together the two sides of Customer Insights (ie to cover both Data & Journeys in a single exam), I think that would have been quite good.

But with having taken this, my thoughts (& feedback to Microsoft directly) is that they should un-deprecate (if that’s a word/phrase?) the MB-210 exam, and continue it forward. There’s no reason that I can see having Marketing & Sales together in a single exam – it feels like two (or technically 3?) lego bricks lumped together without any rhyme or reason.

The learning path for the exam was also launched in the last few days, and can be found at Study guide for Exam MB-280: Microsoft Dynamics 365 Customer Experience Analyst | Microsoft Learn

The official description of the exam is:

As a candidate for this exam, you’re a Microsoft Dynamics 365 customer experience analyst who has:

  • Participated in or plans to participate in Dynamics 365 Sales implementations.
  • An understanding of an organization’s sales process.
  • An understanding of the seller’s perspective (user experience).
  • The ability to demonstrate Dynamics 365 Customer Insights – Data and Customer Insights – Journeys capabilities.

You’re responsible for configuring, customizing, and expanding the functionality of Dynamics 365 Sales to create business solutions that support, automate, and accelerate the company’s sales process. You use your knowledge of customer experience capabilities in Dynamics 365 Sales and Microsoft Power Platform to inform the following design and implementation tasks:

  • Configure Dynamics 365 Sales standard and premium features.
  • Implement collaboration features.
  • Configure the security model.
  • Perform Dynamics 365 Sales customizations.
  • Extend Dynamics 365 Sales with Microsoft Power Platform.
  • Deploy the Dynamics 365 App for Outlook.

As a candidate, you need:

  • An understanding of the Dataverse security model and features, including business units, security roles, and row ownership and sharing.
  • Experience configuring model-driven apps in Microsoft Power Apps.
  • An understanding of accounts, contacts, and activities.
  • An understanding of leads and opportunities.
  • An understanding of the components of model-driven apps, including forms, views, charts, and dashboards.
  • An understanding of model-driven app personal settings.
  • Experience working with Dataverse solutions.
  • An understanding of Dataverse, including tables, columns, and relationships.
  • Familiarity with Power Automate cloud flow concepts, such as connectors, triggers, and actions.

More can be found at the exam page itself, which is located at Exam MB-280: Microsoft Dynamics 365 Customer Experience Analyst (beta) – Certifications | Microsoft Learn

Now during my exam, I was looking forward to seeing the ‘new’ capability around being able to use Microsoft Learn during the exam (new to me – as I haven’t taken any other exams in the last year or so since it was announced!). However there didn’t seem to be any capability to launch Microsoft Learn – I’m not sure why it wasn’t available, as this isn’t a Fundamental level exam

Questions also used the older terms of references rather than the newer/accepted terms – ie using ‘field’ instead of ‘column’, and ‘entity’ instead of ‘table’. Again, I have no idea why this is – all other exams (including the renewals for them) are using these properly (in my summary below I have ensured I use the correct terms).

So, as I’ve posted before around my exam experiences, it’s not permitted to share any of the exam questions. This is in the rules/acceptance for taking the exam. I’ve therefore put an overview of the sorts of questions that came up during my exam. (Note: exams are composed from question banks, so there could be many things that weren’t included in my exam, but could be included for someone else!). It’s also in beta at the moment, which means that things can obviously change.

I’ve tried to group things as best together as I feel (in my recollection), to make it easier to revise.

  • Sales Apps
    • Configuring forms, columns & tables
    • Configuring security roles & access to records
    • Configuring relationships between records (including deletion properties)
    • Sales Mobile App – security & deployment
    • Forecasting – setting up & configuring
    • Configuring Goals
    • Configuring Opportunities
    • Handling currencies
  • Copilot for Sales
    • Setting up & deploying to users
    • Configuring access
  • Outlook App
    • Deploying & setting up
    • Configuring forms & information
  • Exchange
    • Connecting to mailboxes
    • Configuring folder permissions
    • Configuring multiple domains
  • Product Families & Catalogue
    • Creating & setting up
    • Configuring options
    • Adding items to be used
  • Price Lists
    • Creating & setting up
    • Configuring options, including discounts
    • Using time-restricted price lists
    • Handling currencies
  • Document Management
    • Different document management capabilities
    • Usage of SharePoint in different ways
  • Data Import
    • Usage of Power Query
    • Data manipulation
    • Handling duplicate records
  • SMS
    • Setting up & configuring SMS provider
  • Journeys
    • Different triggers to use based on scenarios & requirements
    • How to trigger journeys
    • How to set up emails to be used within a journey
  • Segments
    • Different types of segments
    • Creating & modifying segments
  • Searching/Filtering
    • Using Advanced Find
    • Setting up/modifying queries to include/exclude records based on conditions
  • Business Process Flows
    • Modifying business process flows
    • Handling conditions within business process flows

As a Sales exam, it seemed alright. But as mentioned above, the Customer Insights questions just seemed strange to me – I’d expect a consultant to be very technically skilled in Customer Insights, but not in Sales (& vice versa), so I’m not understanding bringing these two sides together.

I’m going to be quite interested in seeing how the exam is actually launched (as it’s currently in Beta of course). Having chatted with a few others who have taken the exam (whilst obviously respecting the NDA!), they also can’t really understand the landscape. Personally, I think that if it continues like this, Microsoft is going to hear quite a few complaints around it.

I hope that this is helpful for anyone who’s thinking of taking it – good luck, and please do drop a comment below to let me know how you found it! I’d also be interested in your thoughts/opinions around the direction that Microsoft has taken for this!

Active or inactive, that is the question?!?!

Catchy title, right? Well I was wondering what exactly I should use for this blog post, and as you’ll see as we go through things, this is probably quite a good paraphrase to use.

So, where to start? Well, with a customer, of course! Now, this customer has been running live with a custom Dynamics 365 solution for a little while. Importantly for this story, there have not been ANY releases in quite a few months. This is of course good to bear in mind, given that we can all, um, occasionally find that a release could cause an issue, somewhere, sometimes…

Part of the capabilities that they’re using is bringing in Leads, and qualifying them appropriately. As part of this process, there are various custom attributes (aka columns) that have been added to the Lead table, along with corresponding columns added to the Contact table. There’s also some custom logic that, when a lead is qualified, copies the values from Lead to Contact record, updating it (essentially extending the standard capabilities of the system).

This has all been working well to date, and the customer team has been very happy with their system. Until it stopped working, last week. Which was strange, as nothing seemed to have changed at all?

When trying to qualify leads in the system, they were getting the following error message:

Cryptic, right? This seemed a little more interesting as well, given that when only inputting basic information into a Lead record (eg First Name, Last Name, Phone Number), it didn’t matter how many leads existed with the same information, it qualified without a problem.

However, using any custom columns that had been added to the table caused this error to occur.

The first thing that I did was to check that there had been no updates released to Production. This was confirmed as being the case. I then also checked that there had been no OTHER solutions released to Production (as this could have impacted on it). Thankfully there hadn’t – the system looked to be in as fine a shape as it’s been running for a while.

OK – on to the next step. What updates have been released by Microsoft? Well, with the fact that we were able to pinpoint the date that the functionality had stopped working, we went to find the corresponding Learn article about the release (Update 22102 – Release Notes | Microsoft Learn). Don’t worry about clicking through to read it – there’s essentially not much in it, and there’s nothing at all around the Lead table or its functionality!

Continuing to dig around, I really wasn’t sure of what was causing this, but obviously had to work it out & figure out a fix! It was quite a dilemna.

This is where the amazing Microsoft community came into play. I noticed a post by Jeroen Scheper on one of the channels that I’m on. It turns out that he was having the same issues, so we started to try collaborate on it. This both reassured me (that it wasn’t just me), but also increased the confusion, as we couldn’t work out what was going on underneath to cause this!

Raising with Microsoft (we both actually raised support incidents), I had an amazing support call almost immediately. Demonstrating the problem, I was told that it was due to Duplicate Detection rules.

Now I’ll admit that this confused me somewhat. See, I had already checked the Duplicate Detection rules, but nothing had been changed, and no new rules had been implemented.

Getting the support agent to walk me through things, they told me that I had to unpublish the rules, modify a setting on them, and then re-publish the rules. This was the setting (on each one) that had to be updated:

This again caused me to be confused. Why was the system having issues with inactive records? Surely qualified leads are active records, but just qualified (& then being locked down as a result)?

Well, it turns out that my perspective of how this works is actually incorrect. As we (hopefully) all know, whilst all records have a Status value (eg Active, Inactive), there are some records that also have a Status Reason value.

In fact, the ‘State Code’ choice value in Dataverse is restricted (we can’t access it), and seems to have some quite interesting functionality running behind it. Depending on which table is accessed, there are different options available within it.

For example, the Lead table shows:

Whereas the Contact table shows:

And the Task table shows:

Anyhow – it turns out that when a Lead record is qualified or disqualified, though it’s not shown in the user interface (nor behind the scenes), the record is actually being deactivated!

More information on this can be found at Qualify and convert leads to opportunity | Microsoft Learn.

So, this was the underlying reason behind the error message. Obviously Microsoft had updated something, which then caused this to fail. I don’t know how many different customers may have been (or still be?) experiencing the issue, but I think that the error message at least could be a little clearer? Perhaps including a link to the relevant Microsoft documentation page, for a start.

Well, thankfully this was put to bed, and I was quite thankful (as was the customer). And this is how I decided to come up with the title of this blog post!

Have you ever had something similar happen to you? Drop a comment below – I’d love to hear!

Working with Opportunity Close table

I’ve recently had the experience of working with the Opportunity Close functionality within Dynamics 365, and given what occurred, thought it would be useful to document this so that others are able to see this as well. There are many scenarios in which we’d use this, and being able to give a comprehensive solution to clients does make all of the difference!

There are three areas that I’d like to cover:

  • Working with Opportunity Close table
  • Challenges with data
  • Power Automate to the rescue!
  • Caveats

So let’s get started then!

Thanks to various members of the community such as Matt Collins-Jones, Andrew Bibby & others, who helped me along the way

Working with Opportunity Close

The Opportunity Close functionality within Dynamics 365 (& yes, I’m going to refer to it as this, rather than Power Platform) is used to provide information around why an opportunity is being closed. This is regardless of whether the opportunity has been won, or it’s been lost. It’s still quite important to track the information around it, so that companies can understand better how the market views the products it offers, how it stacks up against others, etc.

The default path in the system is to create a lead, and then qualify it. Qualifying a lead then automatically creates an opportunity record, which further information (quotes, etc) can be entered against. An account record (if company information is specified) is also created:

Updated Solution Release: Lead Qualification Version 2.0.0 for Microsoft Dynamics 365

On the opportunity record, users are able to show if it’s been won or lost by clicking an appropriate button on the toolbar:

Doing this brings up the Opportunity Close pane on the right hand side of the screen:

Now it’s possible to customise this screen. In fact, the screenshot above shows 3 custom columns that have been added to it already in the system I was in.

To do this, we go to customise the solution (in the Maker Experience), and add the column/s that we’re wanting to:

Next, we need to remember to add it to the form! Otherwise it’s not going to show up. If we’re wanting it to appear on the side bar, then it’s important to customise the ‘Quick Create’ form version, to make our customisations show up.

Note: We’re able to put conditional visibility of the column/s if we want to, based on whether the opportunity is won or lost, using Business Rules. I haven’t done so in this scenario, but you’re obviously able to do so if you want to

Remember to save & publish the form, and then it’ll display within the system for users. Brilliant!

Challenges with data

So we’ve gone ahead & created the custom columns, and users are actually using them to record data. Wonderful – that’s exactly what we’ve been wanting to achieve.

OK – let’s now review the data so that we can see overall what’s happened with our opportunities. Of course we’re wanting to do this simply & easily, so we’ll open an Advanced Find window, go to the Opportunity Close table, add columns from the associated Opportunity, and….hold on. Opportunity Close ISN’T displaying in the Advanced Find????

It’s just NOT there. In case you’re wondering if you saved/published things correctly, or forgot some system setting, stop worrying. It’s not you – it’s the system.

See, Opportunity Close, though a table in its own right, is a SPECIAL sort of table. It doesn’t show up, and can’t be directly queried. I know – frustrating. I felt exactly the same way.

On digging deeper into things, I found out that there’s actually an activity record saved. It’s possible to query against this:

However, and this is the BIG catch, it’s NOT possible to return custom columns when carrying out this query. The search will ONLY return the (system) columns that are present for activities. So this leaves us with a problem.

Essentially, though we can set up custom columns to track the data that we’re needing to, it’s not possible (through the front end) to query it. This sort of negates what we’re trying to achieve here overall, and is a pain.

So what’s the way round it? Well, it’s actually going to be Power Automate!

Power Automate to the rescue

In order to handle our issue, what we need to do is the following:

  • Add custom columns to the Opportunity table (these should mimic the custom columns that we’ve added to the Opportunity Close table)
  • Use Power Automate for automation purposes!

The first step is easy. We need to go & create custom columns on the Opportunity table. These WILL show up in the Advanced Find search. They obviously need to be the same as the custom columns on the Opportunity Close table. If we’ve used Choice or Choices there, point the Opportunity column to the same source (it’s a good argument for using Global, rather than Local, choice/s).

We then can go and create a Power Automate. This should trigger when an Opportunity Close record is created.

Note: For this, I’ve made it so that it runs under the user triggering the action, rather than a system account. This is to keep in line with licensing limits etc

You’ll then need to add a ‘Get Dataverse row’ step, and get the Opportunity Close record that has just been created. This is annoying, but for some strange reason the trigger doesn’t present the custom columns/values in the JSON that it returns. Hopefully Microsoft fixes this at some point, but for the moment, we need to work around it.

The last step is to add a ‘Update Dataverse row’. This should point to the Opportunity table, & we can simply map the values across (from the SECOND step, NOT the first one – VERY IMPORTANT).

Once this is all done, save & test it, and you should see it working. I generally don’t add the Opportunity custom columns to the form, but rather leave them for querying against.

Caveats

It’s important to keep in mind that when an opportunity is marked as either won or lost, it’s then closed, and changed to a read-only state. That’s how the system is designed to be, and makes sense.

However it’s ALSO possible to re-activate a closed opportunity, and then close it again. Ie a single Opportunity record could have multiple Opportunity Close records against it. This solution won’t handle this (it would need to be built out further – the Opportunity record itself will only show the values from the latest Opportunity Close action, so please do keep this in mind!

Have you ever come up against something like this? How have you handled it? I’d love to hear – please drop a comment!

MB-910: Microsoft Dynamics 365 Fundamentals Customer Engagement Apps

So here’s the thing. There used to be the MB-900 exam, which was the Microsoft Dynamics 365 Fundamentals exam. This was aimed at people who had a small knowledge of Dynamics 365, and it was really the base/entry-level exam into the qualifications for it.

However, Dynamics 365 is actually comprised of two ‘parts’. There’s the ‘front office’ part that’s usually referred to as Customer Engagement (well, depending on how Microsoft wish to refer to it as, which can change from time to time!), and there’s the ‘back office’ part, which is the ERP side of things. This is the finance & operations sphere, where those functions take place.

The MB-900 was a slightly strange exam, in my opinion, because it covered both. There were questions around things like Sales, Customer Service, etc, but there were also Supply Chain Management questions as well, for example. Now I’m not saying that people shouldn’t know about both ‘sides’ of the equation, but people usually (for the most part) handle one or the other. It’s generally unusual to find someone knowledgeable about both.

Furthermore, if we take a look at the more in-depth exams in the MB range, we find that there’s a definitive split there. The MB-2xx series cover Customer Engagement, whereas the MB-3xx series covers the ERP side of things. So it’s definitely not the norm to have both sides included in a single exam.

Microsoft came to the realisation around this, and have therefore decided to update the Fundamentals space. In doing this, they’ve split things out. There’s the MB-910 exam (which is what this post is about), and the MB-920 exam, which focuses specifically on the ERP space. A good move, in my opinion..

The MB-910 launched this past weekend, and I took it around a day after it went live. Let’s go take a look at it, and recap my experience with it.

The official description of the exam is:

This exam covers the features and capabilities of Microsoft Dynamics 365 customer engagement apps.

Candidates for this exam should have general knowledge of or relevant working experience in an Information Technology (IT) environment. They should also have a fundamental understanding of customer engagement principles and business operations.

Taking it leads to the qualification for ‘Microsoft Certified: Dynamics 365 Fundamentals Customer Engagement Apps (CRM)’.

The description around the qualification is:

If you’re familiar with business operations, customer relationship management (CRM), and are IT savvy—either generally or through work experience—take advantage of this certification to highlight those skills. Validate your broad exposure to the customer engagement capabilities of Dynamics 365 to enhance your career journey.

People in different roles and at various stages in their careers can benefit from this fundamentals certification. Here are some examples:

IT professionals who want to show a general understanding of the applications they work with

Business stakeholders and others who know Dynamics 365 and who want to validate their skills and experience

Developers who want to highlight their understanding of business operations and CRM

Students, recent graduates, and people changing careers who want to leverage Dynamics 365 customer engagement capabilities to move to the next level

The official page for the exam is at https://docs.microsoft.com/en-us/learn/certifications/exams/mb-910 where it gives quite a good overview of things. Go take a look at it, and also take a look at the associated learning paths.

Once again, I sat the exam through the proctored option (ie from home). This is the way that I now usually take exams (even if I could go to an exam centre, I think that I’d be unlikely to, given the travel/time needed!). Checking in for the exam went without issues (the process definitely seems to be getting smoother each time), and I was ready to go within a few minutes.

As in my previous exam posts, I’m going to stress that it’s not permitted to share any of the exam questions. This is in the rules/acceptance for taking the exam. I’ve therefore put an overview of the sorts of questions that came up during my exam. (Note: exams are composed from question banks, so there could be many things that weren’t included in my exam, but could be included for someone else! ). I’ve tried to group things together as best as possible for the different subject areas.

  • Project Operations
    • Scheduling resources
    • Entering project time/costs
    • Skills
    • Roles
    • Different types of project costings
  • Customer Service
    • SLA’s, what they are, which ones to use
    • Omnichannel, including capabilities and channel functions/availabilities
    • Power Virtual Agents
  • Sales
    • Lead processes, deactivating & reactivating
    • Opportunity processes
    • LinkedIn Sales Navigator. How it interacts, which capabilities it has within it, how it works
    • Quotes. How they work, what’s required to handle them, document generation
  • Marketing
    • Website forms
    • Automation around responses
    • A/B testing
    • Event management
  • Field Service
    • Work orders
    • Route optimization
    • Scheduling boards
  • Document options
    • Attachments that users can access within the system, as well as outside of Dynamics 365
    • File collaboration tools, and integration with them
  • Timelines & activities
  • System currencies, default options, additional currencies, and updating them
  • Understanding different types of tables, and when you’d use each one
  • Reporting capabilities
    • How data is able to be reported on
    • Report Builder Wizard
    • Reporting on data held in Dataverse
    • Reports in dashboards
    • Usage of Power BI, including data gateways

I was slightly surprised with the level of detail in some of the areas. I wasn’t, for example, expecting the emphasis on Project Operations and Field Service that came up for me. Some of the level of detail seemed more fitting for an MB-2xx exam than this Fundamentals exam.

In a similar vein, I also wasn’t expecting Power BI and Power Automate so much. Perhaps that’s just my own perspective, though obviously with the Power Platform it would be there. However there is a PL-900 exam, around Power Platform capabilities, that I’d expect those sorts of questions to be in, rather than here in this exam.

Otherwise I think that it was generally on point for what I’d expect to find at this level of exam. The questions have definitely evolved over time, and I found myself giving more consideration to answers than I would have on the previous version.

It’s a good place to start for people who are looking to get qualified around Dynamics 365! If you do decide to take it, please drop a comment below to let me know how it was for you – I’d love to hear about your experience!