People sometimes wonder about what is the best way to interact with Microsoft. In fact, this post isn’t strictly aimed at interacting with Microsoft, but can also be taken as a general guide to interacting with any organisation. The reason for deciding to write about this comes from a conversation that I had last week with a good friend, who was having issues in finding a resolution to an issue.

Let’s start at the beginning. We, or our customers, have relationships with suppliers such as Microsoft. We’ll order software (licenses), need to have them supplied to us (show up in our account), and sometimes there may be issues that we need to help/support with. There are obviously general support channels available that support tickets can be raised through, but there are also other avenues to consider as well.

Apart from the ‘professional’ relationship/s that may be in place, we may also have ‘personal’ relationships with members of different teams. These can happen in various different ways, such as speaking together at events, organising communities, etc. They are very valuable to have in place, & many people that I know, as well as myself, strive to improve & increase the network & connections that we have with Microsoft & other organisations.

However, there’s something very important to keep in mind. Just as we are doing our day job (what we’re paid to do), they are as well. At the end of the day, they (as with ourselves) need to ensure that the job gets done.

So if we reach out to ask something from them, we’re essentially asking for a favour, usually without anything recriprocal being able to be offered. A really good analogy for this, shared previously with me by Mark Smith & Chris Huntingford, is the ‘Sweet Jar Concept’.

Here’s how it goes. Imagine that the person has a jar with 100 sweets in. There are a limited number (the number itself isn’t important though) available, and the person has to choose who to give the sweets to. If we ask for a favour without knowing them, it’s highly unlikely to be granted. Even if we do know them somewhat, it may still be unlikely – they’re not going to be getting any return on the sweet that they’re giving out. Potentially if we know them well, and have proven in the past that we’re of value to them, we’ll get a sweet.

But even if we do know them well, if we keep asking for sweets (aka favours), the likelihood of them being granted will diminish (rapidly). Again – there’s a limited supply of them, and we’re not going to be looked on favourably if we keep coming back & asking for more, whilst not giving anything in return.

So HOW could we go about this, to set ourselves up for success (ie getting the outcome that we’re desiring). Well, this is actually quite simple – we need to identify who will be gaining something by helping us. Let’s explain this in more detail.

Within Microsoft (& any organisation really), people have metrics that they need to meet for their role. These are usually referred to as KPI’s (Key Performance Indicators), and are used for things like salary & role progression. What we should be doing is finding the right person (or team) that has (one or more) KPI’s aligned to what we’re trying to accomplish.

Let’s use the example here of the situation with my friend last week. He had a client who had ordered licenses from Microsoft that were needed for a project to start, but hadn’t appeared in the customer account yet. If the licenses weren’t there on-time, the project would need to be delayed, which would be expensive (& very annoying) for the customer.

On hearing the situation, I suggested to him to find the person (or people) within Microsoft who’d be aligned towards ensuring the situation was remedied ASAP. Examples of these people could be:

• Microsoft Account Manager. This person would be aligned from the Microsoft side to ensure that the customer would have everything that they needed to be successful
• Microsoft Sales Team. If there was a sales team involved with the license purchase, they would be very aligned to ensuring that the licenses had actually been procured and showing up in the customer account!
• Microsoft Account Technology Strategist. This is the person responsible for designing the strategy and architecture to drive digitalisation and innovation for the customer

Now the above list isn’t exhaustive, and is also applicable to the specific scenario above. Additionally, the people mentioned might not be able to actually deal with the situation themselves, but if they’re not, are more than likely to know the right person/team who can deal with it.

With this approach, we’d be lined up for success in three ways:

1. We’d (hopefully) get the immediate situation looked at and resolved
2. We’d be giving our connections the ability to align to their KPI’s, and show results for them
3. We’d be showing our value to our connections, which can then help if we have a favour to ask in the future (that’s not necessarily aligned to KPI’s

So in a nutshell – when we look to try to get something dealt with/resolved, we should ask ourselves who’s best aligned professionally to help us, with it being in line with their professional goals. This way we can drive value, as well as giving goodwill all round.

Have you ever been in a situation where this may have helped? How did you handle it? I’d love to hear – please drop a comment below!