Recognition as Microsoft Partner for Business Application Solutions

It’s been a little while since I’ve previously blogged around developing customer solutions and the Microsoft Specialisations. Since I spoke about it last year (Apps & Microsoft Partner Specialisations) the landscape has moved on a little, and I thought that it would be good to take a look again at it.

Currently in the Business Applications space, there’s a single specialisation. This is the ‘Microsoft Low Code Application Development Advanced Specialisation’, which is covered in detail at the Microsoft page for it (Microsoft Low Code Application Development Advanced Specialization).

In essence, this specialisation is aimed at partners who are developing Power Apps (yes, this is specifically aimed at Power Apps), and has been around for a year or so.

In order for Microsoft to track the qualifying metrics against this specialisation, it’s very important to carry out the PAL (Partner Attach Link) process. The details of how to do this is in my earlier post, which includes some of my thoughts at the time around how a partner should best implement the procedure.

Since then, my blog post has gained a good amount of traction, and several Microsoft partners have engaged with me directly to understand this better, and to implement the process into their project playbook. I’m really delighted at having been able to help others understand the process, and the reasoning behind it.

Now that’s all good for a partner who is staying in place at a customer. However there are multiple scenarios that can differ from this. Examples of this are:

1. Multiple partners developing a single application together
2. One partner handing over the application to a second partner for further development
3. One partner implementing a solution, with a second partner providing support

Now, there’s really a single answer to all of the above scenarios, but it’s a matter of how to go about implementing this properly. Let me explain.

Originally, all developers would register PAL, and this would then be tracked through the environment cadence, and associated appropriately to the partner. This would be from the developers having been the creators of the apps.

This has now changed a little bit. Microsoft now recognises the capabilities of PAL using both the Owner of the app, as well as any Co-Owners of the app. This is a little more subtle, so let’s explain this in some detail.

It is possible, of course, to change the owner of an app. More commonly, however, is the practice of adding co-owner/s to an app (I always recommend this as best practice actually, to remove key-person responsibility risks).

Note: Changing the actual owner of an app requires the usage of a PowerShell command

So what happens now is that Microsoft will track the owners/co-owners of any app that’s deployed, and PAL association will flow through this. But there are a couple of caveats which it’s important to be very aware of!

1. All owners/co-owners must have registered PAL with their user accounts (if using a service principal/service account as an owner, there’s a way of doing this using PowerShell)
2. Microsoft will recognise the LATEST owner/co-owner association with the app as the partner organisation that will receive PAL recognition

Now if a customer adds co-owners to an app, this shouldn’t be an issue (as none of the users would have registered PAL). But if there are multiple partners in place, ONLY THE LATEST ONE WILL BE RECOGNISED.

Therefore to take the three scenarios above, let’s see how this would apply.

1. Multiple partners developing a single app. Recognition would not work for all partners involved, just the latest one to associate with the app
2. Partner 1 handing over app to Partner 2. Recognition would stop for Partner 1, and would then start for Partner 2
3. Partner 1 implementing solution, Partner 2 providing support. Care would need to be taken that the appropriate partner is associated as owner/co-owner to the app, for PAL recognition.

It’s also important for both partners & customers to understand this, in the wider context of being careful about app ownership, and the recognition that it brings from Microsoft for partners delivering solutions. If a partner would go into a customer, and suddenly start taking ownership of apps that it’s not involved in, I don’t think that Microsoft would be very approving of it.

Now, all of the above is in relation to Power Apps specifically, as I’ve noted. However, the PAL article was updated last week (located at Link a partner ID to your Power Platform and Dynamics Customer Insights accounts with your Azure credentials | Microsoft Docs) and also interestingly talks about:

Reading between the lines here, I think that we’re going to be seeing more advanced specialisations coming out at some point. Either that, or else partner status will be including these as well, as I can’t think of any other reason why PAL would need to be tracked for these as well! I’m also wondering if other capabilities (eg Power Virtual Agents, Power Pages, etc) will be added at some point as well…

Have you had any challenges with the PAL process? Is there anything more you’d like to find out about it? Drop a comment below, and I’ll do my best to respond!